Why your profile matters
For local searches, Google often shows a map with three businesses first. Your Google Business Profile decides whether you appear there, and it is free to optimize.
The checklist
1. Claim and verify your profile. 2. Choose the most accurate primary category. 3. Add your exact business name, address and phone number consistent with your website. 4. Write a clear business description with your main services. 5. Add all services and products. 6. Set accurate working hours. 7. Upload real photos of your work, place and team. 8. Ask happy customers for reviews and reply to every review. 9. Post updates and offers regularly. 10. Add a link to your website and, where allowed, a booking or WhatsApp link.
Keep it consistent
Your business name, address and phone number should match across your website, social profiles and directories. Consistency helps Google and AI tools trust your information.