On-page basics
Write a unique title and description for each product, use one clear H1, and include the product name and key details naturally. Avoid copying manufacturer text across many stores.
Images and trust
Use sharp, compressed images with descriptive file names and alt text, add real customer reviews, and show price, availability, shipping and return information clearly.
Structured data
Add Product schema with price, availability and rating so search engines can show richer results, and make sure the data matches what is on the page.
Site structure
Organize products into clear categories, link related products together and keep URLs short and readable. Fix out-of-stock pages with redirects or helpful alternatives.