Lead with the customer’s problem
The first line and image should show the problem you solve or the outcome people want. Clear beats clever.
Be specific about the offer
State what people get, who it is for and what happens next. Specific offers attract people who are ready to act and reduce time-wasters.
Use real visuals
Authentic photos and short videos of your work often perform better than generic stock images, because people trust what looks real.
Add a qualifying question
One extra question in your lead form, such as budget range or timeline, can lower lead volume slightly but raises quality. Follow up quickly, ideally within minutes.