Questions to ask
1. Who will actually work on my account? 2. Will I own my ad accounts, website and data? 3. How do you report and how often? 4. What is included in the fee and what costs extra? 5. How do you handle ad spend? 6. Can I speak to the person doing the work? 7. What is your process for the first 30 days? 8. Which results will you track for my business? 9. What are the contract length and exit terms? 10. What would you not do for my business?
Red flags
Be cautious of guaranteed rankings, guaranteed leads, unusually cheap promises, refusal to share account access or reports, and pressure to sign quickly.
Green flags
Look for clear scope, honest expectations, transparent reporting, willingness to say no, and a team that understands your business before proposing a plan.