Speed affects business
Slow pages frustrate visitors, especially on mobile networks, and many leave before the page loads. Google also uses page experience signals, including Core Web Vitals, in search.
Seven improvements
Compress and resize images. Use modern formats like WebP. Reduce heavy scripts and third-party widgets. Use a fast host or CDN. Enable caching. Lazy-load images below the fold. Keep your design simple and avoid unnecessary animation on mobile.
Measure first
Use Google PageSpeed Insights and Search Console’s Core Web Vitals report to find what is slowing your pages, then fix the biggest issues first.